Parents want to protect their little ones including protecting their biggest organ--the skin.
During maternity leave, I created all-natural homemade skincare products for my newborn daughter. By using clean, plant based ingredients, I could guarantee what was being placed on her skin.
Her sensitive skin was soft, well hydrated, and never suffered from common ailments such as flakey dryness, eczema, or irritation.
While making products at home was fun, I had limited time on my hands after maternity leave ended and searched retail stores for an effective equivalent. I was disappointed and frustrated.